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As seen in 'Design Week' 26.02.09... Aquapax water cartons are made from sustainable and renewable forests and the ultra-low nitrate level and low mineral content means Aquapax is one of the purest natural waters in the world. We first saw this product being hailed by the Sunday Times' Style Magazine and thought the lack of plastic bottle in this category was brilliant, but visually it wasn't doing the product justice. We met with the company founder and told him what we thought. He liked what he heard and let us redesign it for him. There wasn't any budget available so we got to have our names on the packs instead which seems payment enough given the amount of creative freedom he allowed us. We're very pleased with the result, he's very pleased with the result and luckily the Waitrose buyer is into it too. Get drinking people....